WHAT WE DO

We get your message to the right audience at the right time to build awareness and credibility.

As a global communications executive, I have created and executed strategic public relations campaigns for enterprise technology and consumer-focused companies seeking awareness to grow their business. Equally at home with start-ups and Fortune 1000s, I partner with clients to create awareness, shape perception, and drive results.

When not helping companies achieve their goals, I ride along California’s central coast, direct plays in the San Francisco Bay Area, or putter around the kitchen.

““Austin Edgington is a talented PR pro with exceptional writing and communications skills - essential for a growing organization needing to take its messaging to the next level. He was instrumental in growing our media efforts at Aerospike by 30% year over year and easily managed our global PR efforts. In addition to all that, he is a pleasure to work with on any project and works well with all cross-functional teams and executives.” Sherry Prescott-Willis, Head of Demand Generation at Aerospike, Inc.

”Austin did an outstanding job for us securing many media placements, improved our social media, our role as thought leaders, and brand awareness. He is extremely knowledgeable in the space. Highly recommended!” Amad Ebrahimi, CEO, Merchant Maverick

”It is great to work with senior management that understands PR and the communications space like Austin, and how to use other forms of media like digital and social media to integrate with the traditional model. It is a pleasure to work with Austin and I highly recommend his work and approach to any prospective client.”
Andrew Korecki, Client Services Director, at Precint”

Approach

Regardless of the size of the project or company, my approach is the same. Understand the objective, devise a strategy and execute. (Remember, great strategy without great execution results in failure.) Measure, revise and repeat. I can act as a solo contributor or create a team of specialists to achieve the desired objective(s).

results

  • For Aerospike- Increased all PR metrics, 29% increase in earned media stories, 166% increase in social shares of earned media, and 44% of backlinks from 2022 – 2023. Positioned the company for the 2023 Gartner DBMS Magic Quadrant.

  • Spearheaded launch of Sierra Wireless in AU, including successful placement in The Australian, Sydney Morning Herald, PC Magazine and Network World.

  • Led Public and Analyst Relations prior and through Blue Coat Systems highly successful IPO, achieving 70% story placement in tech and business media outlets for two years

  • Placed Eric Schmidt (chairman of Google) and other C-suite executives in broadcast, digital and print media opportunities including WSJ, NYT, CNET, PC Week, CBS Radio and more.